News & Press
Track Rabbit New Feature: Removable Transaction Fees
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Key Highlights:
Fee Flexibility: Event organizers can decide whether their organization(s) covers the transaction fee or charges the registrant with a flip of a switch. Organizations can share any percentage of the transaction fees with the customer from 0 to 100%.
Transparency: If enabled, a new line item is added to the cart during the final payment step, displaying the service fee.
Real-time Calculation: No guesswork in fees! The transaction fee is calculated and updated when users add items to their cart or make changes during registration.
This update aims to modernize the event management experience, guarantee profitability, and empower organizers with the freedom to choose. Importantly, it’s not a one-size-fits-all change; the decision to use this feature rests entirely with event organizers, allowing them to tailor their approach to their unique needs.
“Our commitment to innovation has led to the development of ‘Removable Transaction Fees,’ a feature upgrade designed to enhance event management capabilities while supporting profitability,” said Tommy Atadan, Product and Project Manager at Track Rabbit. “At Track Rabbit, we understand that every business is unique, and our custom-made features are here to support your specific goals.”
Contact our team to delve deeper into how this feature can benefit your organization.
About Track Rabbit®
Track Rabbit® is an automotive and motorsport event registration and administration platform within a comprehensive marketing ecosystem. Its powerful, easy to use platform can create heightened member retention, help tap into new revenue streams, and use additional marketing channels to reach key demographics, all while reducing the overall admin. time for your team. Track Rabbit is more than a registration platform—it's a strategic partnership with a motorsports-centric professional services firm. Visit trackrabbit.com to learn more.
About Andy Lally ALIVE®
Andy Lally ALIVE® is a digital marketing and technology company that delivers an ecosystem of customized solutions, services, and unique marketing and technology products that support the automotive and motorsports industries. We serve fans and enthusiasts looking for a cohesive experience in their passionate pursuits, as well as businesses looking to reach the unique audiences that the automotive and racing industries represent. Learn more at andylallyalive.com.